Lowley Badger: The Mild-Mannered Dreamer with a Maxalicious Alter Ego
In the sleepy suburbs of Madison, Wisconsin, Lowley Badger lives a quiet, predictable life. By day, he’s a mild-mannered, unassuming figure dressed as a badger mascot who blends seamlessly with the locals—sipping coffee at the corner café, browsing dusty record stores, and nodding politely at neighborhood residents. But beneath that reserved exterior lies a restless soul with a guitar in his hand and a fire in his heart. Lowley dreams of something bigger. Much bigger.
Lowley envisions a life under the spotlight, where he transforms into Max Badger, his larger-than-life alter ego. Max is everything Lowley isn’t: bold, brash, and bursting with charisma. On stage, Max doesn’t just perform—he owns the moment.
Max is also the mastermind behind several beloved catchphrases. When Max likes something, he describes it in terms of being either Max or Not Max. If it’s truly exceptional, Max may declare it to be “Totally Max.” And on those rare occasions when Max is completely blown away, he bestows the ultimate seal of approval: “Maxalicious.”
But for now, Max lives only in Lowley’s daydreams, waiting for his moment to break free from the quiet life and hit the highway to explore Wisconsin. Whether it’s playing dive bars in Milwaukee or opening for Coldplay at Camp Randall Stadium, Lowley knows that somewhere out there, Max’s destiny—and his own—is waiting to be unleashed.
All it takes is one chance, one spark, to turn Lowley Badger’s quiet world into something truly Maxalicious.